Seized the opportunity to elevate Nike's environmental impact.

Role:

○ Creative Director
○ Content Marketer

Project Type:

○ Typography
○ Branding

Tools Used:

○ Full Adobe Suite

Duration:

○ Sept 2022 - Dec 2022

To craft an impactful marketing campaign for Nike, I conducted a SWOT analysis to understand its market position. It revealed that Nike’s Move to Zero initiative, aimed at cleaning shorelines, lacked significant impact.

To address this, I recommended launching Ecostride, a footwear line made from recycled plastic bottles. Simultaneously, we would enhance the existing initiative by re-branding it as Move to Zero +, emphasizing Nike’s environmental commitment and leveraging the opportunity to bolster shoreline cleaning efforts.

Upon viewing our campaign, our audience would be urged to:
Snap a photo showing Nike how they recycle.
Share that photo and use the hashtag #MoveToZeroPlus.
Shop using the $10 voucher for sharing their post.

Nike Launch Campaign's Instagram Story post with the message "snap, share, shop" and an image of the Nike showbox on a clean shoreline

IG Story

The Instagram Story showcases the steps for taking part in the Move to Zero + Initiative and the important message surrounding the campaign. This makes it easy for users to share their photos within the UI of an Instagram Story and emphasizes the hashtag for users to easily share their posts and engage.

Nike Launch Campaign's Instagram post that showcases the messaging "snap, share, shop"

IG Post

This Instagram post showcases the campaign's main messaging urging users to “Take part in the Move to Zero + Initiative and ride the wave of change” and introduces the alliterative steps “Snap, Share, and Shop” for taking part.

Nike Launch Campaign's Instagram Reel that showcases the "snap, share, shop" (links to https://youtube.com/shorts/9s4q9uf1Mxk)

IG Reel

This Instagram Reel further emphasizes the messaging, three simple steps, and the campaign hashtag. Highlighting the importance of taking part in Nike’s Move to Zero + Initiative and underscoring the simple steps that the user needs to take to receive their voucher.

Experiential Pop-Up Shop

Visitors can take part in Nike’s initiative by using the hashtag #MoveToZeroPlus when they take photos in front of the exterior photo op wall and/or to showcase their reuse of the shoe box via the interior customization table.

Visitors can take part in the initiative via the exterior recycling bin and experience Nike’s new Ecostride® collection via the interior shoe wall. This experiential event’s many interactive elements align with the campaign messaging of “Show Nike How You Recycle”.

Nike Launch Campaign's printed bus stop advertisement with extruded trash receptacle

Print Bus Stop Advertisement

This advert allows passersby to take part in Nike’s new initiative to gain a hands-on demonstration behind the construction of the new footwear line. This aligns with the campaign messaging of “Show Nike How You Recycle”.

A Nike social media rep will be tasked with sharing pictures of this dynamically changing advertisement on social media to create continuous engagement.