Capitalized on an opportunity to push Nike's environmental to new heights
Role:
○ Creative Director
○ Content Merketer
Project Type
○ Typography
○ Branding
Tools Used
○ Full Adobe Suite
Duration
○ Sept 2022 - Dec 2022
Snap a photo showing Nike how they recycle. Share that photo and use the hashtag #MoveToZeroPlus.
Shop using the $10 voucher for sharing their post.
IG Story
The Instagram Story showcases the steps for taking part in the Move to Zero + Initiative and the important message surrounding the campaign. This makes it easy for users to share their photos within the UI of an Instagram Story and emphasizes the hashtag for users to easily share their posts and engage.
IG Post
This Instagram post showcases the campaign's main messaging urging users to “Take part in the Move to Zero + Initiative and ride the wave of change” and introduces the alliterative steps “Snap, Share, and Shop” for taking part.
IG Reel
This Instagram Reel further emphasizes the messaging, three simple steps, and the campaign hashtag. Highlighting the importance of taking part in Nike’s Move to Zero + Initiative and underscoring the simple steps that the user needs to take to receive their voucher.
Experiential Pop-Up Shop
Visitors can take part in Nike’s initiative by using the hashtag #MoveToZeroPlus when they take photos in front of the exterior photo op wall and/or to showcase their reuse of the shoe box via the interior customization table.
Visitors can take part in the initiative via the exterior recycling bin and experience Nike’s new Ecostride® collection via the interior shoe wall. This experiential event’s many interactive elements align with the campaign messaging of “Show Nike How You Recycle”.
Print Bus Stop Advertisement
This advert allows passersby to take part in Nike’s new initiative to gain a hands-on demonstration behind the construction of the new footwear line. This aligns with the campaign messaging of “Show Nike How You Recycle”.
A Nike social media rep will be tasked with sharing pictures of this dynamically changing advertisement on social media to create continuous engagement.
